Industry Seminar: Gareth Griffith, SBG Sports Software


Tuesday, November 10, 2020, 1:30pm to 2:30pm




Gareth Griffith is the founder of SBG Sports Software and creator of the performance analysis and race strategy software, RaceWatch, which provides Formula 1 engineers with real-time analysis, data insight and predictive modelling.

With decades of experience in software development, sports strategy, broadcast technology and digital media, Griffith specialises in designing complex software solutions which simultaneously process and synchronise video, audio, telemetry and GPS sources, and generate actionable visualisations, alerts and metrics for competitors and regulators in elite sport.

Over his career in visualisation and data software, Griffith has three times been recognised for outstanding achievement with the UK’s highest business accolades, winning in 2019 the Queen’s Award for Enterprise in Innovation for SBG’s RaceWatch technology; in 2005, the Queen’s Award for Enterprise in Innovation for Television news maps with Curious Software Company; and in 1995, the Queen’s Award for Export Achievement with TV and Film special effects software developer Parallax Software Limited.

He holds a First Class Honours B.Sc. in Mathematics and Computer Science from the University of London.

Talk Abstract:

Formula 1 race strategists need to make accurate split-second decisions under extreme pressure. To do so, they rely on tens of thousands of data points arriving every second. Software systems which support the decision process need to ingest many different streams of data, analyse, cross-reference and provide accurate visualisations in a format that is clear and digestible.

This talk investigates the technical challenges of processing and interpreting real-time data, audio and video feeds to provide Formula 1 teams with the information they need to succeed with slimmest of margins for error. We will look at the constant contingency planning, assessment of incoming data and prediction of future performance and behaviour of competitors including sophisticated models of driver and car performance, tyres, track state and tactical reactions. Beginning with pre-race planning, which includes millions of simulations of different race scenarios, we will step through the processes of a race weekend through to race-day strategy which continually adjusts and adapts throughout the race.